SM Green Film Festival campaigns for eco-awareness

6/30/2015 Randomly Candid 0 Comments

SM Prime Holdings created the SM Cares program which consolidates Corporate Social Responsibility (CSR) initiatives, ranging from environmental conservation, assistance to persons with disabilities and special needs, elderly and nursing mothers, as well as care for children, women and OFWs.

The SM Environment Committee is just one of the groups under SM Cares and it specifically aims to promote environmental sustainability through, mall, tenant and community endeavors while simultaneously combining “going green” with good business. The company highlight its award-winning projects that include, among others the Trash to Cash recycling market held in the malls every first Friday and Saturday of the month, the Green Retail Agenda forum for mall tenants, contractors, and suppliers and of course, the SM Supermalls Green Bag. The SM Environment Committee aims to involve education as a primary way to cultivate the love of the earth.

The SM Green Film Festival (GFF) project aims to educate and make aware Filipinos to the plight of our earth today, a visual information campaign for eco-awareness. Starting July 2015, SM will open our cinemas to students for a free screening of environmentally-theme films and documentaries. The GFF is to be held every third Tuesday of the month, from 9:00 AM to 10:30 AM in 57 cinemas of the SM Supermalls and Waltermart. The target is to reach 1 million grade school and highschool students. March and December will have special screening dates on the first Tuesday of the month due to the class schedules. The malls are encouraged to add more screen dates for special student groups to reach the goal. Launch of this project will be on July 7, 2015.

The materials to be screened will consist of environmentally-themed films and documentaries. Films to be featured will be in the vernacular so that the school children will better understand the issues and the concerns we all face in the Philippines. Project partner GMA 7 has agreed to provide the initial materials, two station-produced documentaries entitled “Ground Zero” and “Pagbangon” which run for approximately 50mins each. The former features natural disasters here and abroad while the latter is an award-winning documentary on the effect of Super Typhoon Yolanda on survivors. The Climate Change Commission has also contributed a 5-min info video on the Top 15 Ways to LEDS (Low Emission Development Strategies).

To spread the environmental advocacy using the visual medium, SM aims to show the beauty of our planet, to teach the value of conserving our shared resources and to plan and practice environmental efforts towards a sustainable future for our children’s children.

SM Prime Holdings President, Mr. Hans T. Sy, is a member of the Private Sector Advisory Group (PSAG) of the United Nations Office for Disaster Risk Reduction and has committed to furthering disaster awareness locally, in our places of operation as well as our tenants and customers which we consider stakeholders in our company. (PR)

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