Choobi Choobi’s 15th branch opens in Iloilo

3/18/2016 Randomly Candid 0 Comments

The ribbon-cutting ceremony was led by endorser Erich Gonzales and the
Tanchan family.

WHEN I first heard “Choobi Choobi”, honestly, I thought that it is another gay lingo added to my friend’s vocabulary. Later, I realized that it is a restaurant that serves fresh and delicious food – another addition to Iloilo’s growing gastronomic destinations.

Erich Gonzales with the Tanchan Family

Curious about its name, I personally asked the man behind the brand, Stan Tanchan during the official opening of Choobi Choobi in SM City Iloilo Northwing expansion last Feb. 4 about the logic behind the restaurant’s name. He enthusiastically explained to me that Choobi Choobi is a Fookien word which is equivalent to “lingaw lingaw” in Cebuano or having fun. He furthered that his grandfather would always say “choobi choobi” after eating a good meal.

Erich Gonzales entertained her Ilonggo fans before the grand opening.

The newly opened Choobi Choobi at SM City Iloilo is the restaurant’s 15th branch. It opened its first branch in Cebu three years ago out of Tanchan’s love for food. In fact, because of his interest on food, he took up culinary wherein he learned techniques which became useful in his present business.

Erich Gonzales and owner Stan Tanchan during the press conference.

Choobi Choobi takes pride of its shrimp specialties which are being sourced from Tanchan’s own farm. Thus, they ensure that the diners will taste only the best and the freshest shrimp menu in town.

Salted Egg Shrimp - Singaporean Style (P380)

Seafoof Barkada (P560)

Stan's Fried Black Pepper Shrimp (P380)

Among its bestselling shrimp specialties were the Shrimp in a Bag, Stan’s Fried Black Pepper Shrimp, and Seafood Barkada.

Pork Barbecue (P24 per stick)

Chat Tao Miao (P165)

Lola Pepang's Fried Manok (P300)

Stuffed Grilled Squid (P215)

Choobi Pata (P450)

Choobi Choobi’s menu is a mix of Filipino cuisine with a little twist of Asian and American palette. To name a few, its other top favorites include Chao Tao Miao, Pork Barbecue with Sesame Seeds, Lola Pepang’s Fried Chicken, Choobi Pata, Stuffed Grilled Squid, and Tinolang Native na Manok, among others. For sure, just like Tanchan’s grandfather, you will say “choobi choobi” with two thumbs up after eating these sumptuous food.

I was lucky to have a photo opportunity with the owner and the endorser.

Going back to the opening of its 15 branch, the said event was graced by the owner’s family members, Santiago, Sheila and Rufina Tanchan. With them is celebrity endorser Erich Gonzales who entertained her Iloggo fans in a mini-concert and dined with the lucky winners of Choobi Choobi’s Meet and Dine Promo.

Chooci Choobi SM City Iloilo Staff with the Tanchans and Erich Gonzales

Choobi Choobi owner Stan Tanchan envisions the brand to be present in all major cities across the Philippines.

After captivating the tastebuds of the people of Cebu, Cagayan De Oro, Davao, Metro Manila, Bacolod, and ofcourse, Iloilo, Choobi Choobi is set to conquer Cavite, Bulacan, Laguna, Zamboanga, and General Santos in the next few months, he said.

PS: Thank you to my fellow blogger, Apple Ochon of for letting me borrow her photos. You are indeed one sweet and kind friend. :)

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